Why offer leasing to your clients?You don’t have to be a large company to offer finance as part of your sales proposition. Dealers of all sizes can have access to the same financial expertise through a financial partner such as Churchill. Leasing can increase turnover, generate higher average order values and actually cut down the time you spend on administration.Offering leasing brings benefits to your customers. It frees them from the usual capital budget constraints, as they are able to buy technology that suits their requirements rather than their capital budget. This in turn increases your order value and strengthens your ongoing relationship with your customer. Flexible upgrade options are built into the lease so dealers can work with customers to upgrade their original installation to accommodate new technology and capacity. Leasing significantly improves customer retention. By offering them access to equipment they really need, you add value to the sales process, becoming an advisor rather than a pure salesman. Research proves that over 80% of leases are renewed and customers stay with the same reseller. Where leasing really works is by helping dealers (not just customers) to improve their cash flow. Equipment is paid for immediately as the lease is incepted, saving dealers wasting valuable time chasing up overdue invoices rather than growing existing customers or acquiring new ones. Markets have changed considerably in the past few years and it is clear now that services are the key to dealers’ future growth. If dealers are to compete you need to offer your customers more. What they are looking for is total asset management, which gets you involved in the initial specification through implementation to demise. Managing the whole process, integrating the customer's strategy with your own goals and steering them through the upgrade maize, is where the real value lies. This is where leasing acts as a catalyst. If you would like us to expand on these benefits and/or discuss a programme to support your sales and marketing strategy, please contact us |